Formulate measures for the consideration of the sanggunian and provide technical assistance and support to the City Mayor, providing the information and research data required for the delivery of basic services and provision of adequate facilities so that the public becomes aware of said services and may fully avail of the same;

Develops plans and strategies and upon approval thereof by the City Mayor implement the same, particularly those which have to do with public information and research data to support programs and projects which the City Mayor is empowered to provide.

Provides relevant, adequate, and timely information to the local government unit and residents;

Furnish information and data on local government units to government agencies or offices as maybe required by law or ordinance; and non-governmental organizations to be furnishes to said agencies and organizations;

Maintains effective liaison with the various sectors of the community on matters and issues that effect the livelihood and the quality of life of the inhabitants and encourage support for programs of the local and national government;

Be in the frontline in providing information during and in the aftermath of man-made and natural disasters and calamities, with special attention to the victims thereof, to help minimize injuries and casualties during after the emergency, and to accelerate relief and rehabilitation;

Recommend to the sanggunian and advise the City Mayor on all other matters relative to public information and research data as it relates to the total socio-economic development.

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